<!DOCTYPE html>
<html lang="ko">
<head>
	<title>W.LETTER - 타깃팅은 가치 기반으로 합니다.</title>
	<meta charset="UTF-8">
	<meta name="viewport" content="initial-scale=1.0,maximum-scale=1.0,minimum-scale=1.0,user-scalable=yes,width=device-width,height=device-height" />
	<meta name="description" content="아직도 세대로 타깃을 구분하나요?" />
	<meta name="twitter:title" content="W.LETTER - 타깃팅은 가치 기반으로 합니다." />
	<meta name="twitter:description" content="아직도 세대로 타깃을 구분하나요?" />
	<meta name="twitter:card" content="summary" />
	<meta name="twitter:site" content="@stibeemail" />
	<meta name="twitter:image:src" content="https://img.stibee.com/90047_1685596808.png" />
	<meta property="og:type" content="article" />
	<meta property="og:title" content="W.LETTER - 타깃팅은 가치 기반으로 합니다." />
	<meta property="og:description" content="아직도 세대로 타깃을 구분하나요?" />
	<meta property="og:image" content="https://img.stibee.com/90047_1685596808.png" />
	<meta property="fb:app_id" content="966242223397117" />
	

<meta name="robots" content="noindex">
</head>
<body>
	<div class="public-email">
		<div class="inner">
<!DOCTYPE html><html><head><meta content="width=device-width, initial-scale=1, maximum-scale=1" name="viewport"><meta charset="UTF-8"><style>@media only screen and (max-width:640px) {.stb-container {}.stb-left-cell,.stb-right-cell {max-width: 100% !important;width: 100% !important;box-sizing: border-box;}.stb-image-box td {text-align: center;}.stb-image-box td img {width: 100%;}.stb-block {width: 100%!important;}table.stb-cell {width: 100%!important;}.stb-cell td,.stb-left-cell td,.stb-right-cell td {width: 100%!important;}img.stb-justify {width: 100%!important;}}.stb-left-cell p,.stb-right-cell p {margin: 0!important;}.stb-container table.munged {width: 100% !important; table-layout: auto !important; } .stb-container td.munged {width: 100% !important; white-space: normal !important;} </style></head><body style="width:100%;background-color:#ffffff;margin:0px;"><div class="stb-container-full"style="width:100%;padding:40px 0;background-color:#ffffff;margin:0 auto;display:block;"><table class="stb-container stb-option-normal" cellpadding="0" cellspacing="0" border="0" bordercolor="" align="center" style="margin:0px auto;width:94%;max-width:630px;background:#ffffff;border-width:0;border: 0;border-style:solid;box-sizing:border-box;;"><tbody><tr style="margin: 0;padding:0;"><td style="width:100%;max-width:630px;margin:0 auto;position:relative;border-spacing:0;border:0;clear:both;border-collapse:separate;padding:0;overflow:hidden;_width:630px;background:#ffffff;"><div style="height:0px;max-height:0px;border-width:0px;border: 0px;border-color:initial;border-image:initial;visibility:hidden;line-height:0px;font-size:0px;overflow:hidden;display:none;">달라진 시대, 아직도 달라지지 않는 광고들</div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;line-height:1.7;border-width:0px;border: 0px;font-size:14px;border:0;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><table class="stb-cell stb-permalink" border="0" cellpadding="0" cellspacing="0" style="max-width:630px;width:100%!important;margin:0;vertical-align:top;border-collapse:collapse;box-sizing:border-box;font-size:unset;mso-table-lspace:0pt;mso-table-rspace:0pt;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;" align="left" width="100%"><tbody><tr><td class="stb-text-box" style="padding:0 0;text-align:left;margin:0px;;line-height:1.7;word-break:break-word;font-size:12px;font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif!important;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:#747579;border:0;"><table border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="padding:15px 15px 15px 15px;font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif!important;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;line-height:1.7;word-break:break-word;border:0;width:100%;"><span style="color:#747579;font-size:12px;text-decoration:none"><a href="https://stib.ee/A1c8" target="_blank" style="text-decoration: inherit; color: rgb(116, 117, 121);">이 메일이 잘 안보이시나요?</a></span></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;line-height:1.7;border-width:0px;border: 0px;font-size:14px;border:0;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><div class="stb-left-cell" style="max-width:630px;width:100%!important;margin:0;vertical-align:top;border-collapse:collapse;box-sizing:border-box;font-size:unset;mso-table-lspace:0pt;mso-table-rspace:0pt;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;display:inline-block;"><div class="stb-image-box" style="text-align:justify;margin:0px;width:100%;box-sizing:border-box;clear:both;;"><table border="0" cellpadding="0" cellspacing="0" style="width:100%;" aling="center"><tbody><tr><td style="padding:15px 15px 15px 15px;;text-align:justify;font-size:0;border:0;line-height:0;width:100%;box-sizing:border-box;"><img src="https://img.stibee.com/90047_1685595984.jpg" style="width:100%;display:inline;vertical-align:bottom;text-align:justify;max-width:100%;height:auto;border:0;" width="600" class="stb-justify"></td></tr></tbody></table></div></div></td></tr></tbody></table></td></tr></tbody></table></div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;line-height:1.7;border-width:0px;border: 0px;font-size:14px;border:0;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><table border="0" cellpadding="0" cellspacing="0" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" align="left" width="100%">  <tbody><tr>    <td style="padding:15px 15px 15px 15px;;border:0;">      <table class="stb-partition" style="width:100%;height: 0;background: none;padding: 0px;border-top-width:1px;border-top-style:solid;border-top-color:#999999;margin:0 0;border-collapse:separate;"></table>    </td>  </tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;line-height:1.7;border-width:0px;border: 0px;font-size:14px;border:0;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><div class="stb-left-cell" style="max-width:630px;width:100%!important;margin:0;vertical-align:top;border-collapse:collapse;box-sizing:border-box;font-size:unset;mso-table-lspace:0pt;mso-table-rspace:0pt;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;display:inline-block;"><div class="stb-image-box" style="text-align:justify;margin:0px;width:100%;box-sizing:border-box;clear:both;;"><table border="0" cellpadding="0" cellspacing="0" style="width:100%;" aling="center"><tbody><tr><td style="padding:15px 15px 15px 15px;padding-bottom:0;;text-align:justify;font-size:0;border:0;line-height:0;width:100%;box-sizing:border-box;"><a href="https://andrewwyeth.co/본전-생각이-나는-광고들/" target="_blank" style="text-decoration: none; color: rgb(0, 0, 255); font-weight: normal;"><img src="https://img.stibee.com/90047_1692767945.jpg" style="width:100%;display:inline;vertical-align:bottom;text-align:justify;max-width:100%;height:auto;border:0;" width="600" class="stb-justify"></a></td></tr></tbody></table></div><div class="stb-text-box" style="text-align:left;margin:0px;;line-height:1.7;word-break:break-word;font-size:16px;font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif!important;;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:#000000;clear:both;border:0;mso-line-height-rule-rule:exactly;"><table class="stb-text-box-inner" border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="padding:15px 15px 15px 15px;padding-top:20px;font-size:16px;line-height:1.7;word-break:break-word;color:#000000;border:0;font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif!important;;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;width:100%;"><p class="p1">안녕하세요, 님. W.LETTER의 김해경입니다.</p>
<p class="p2"><br></p>
<p>며칠 전 인스타그램에서 현대자동차와 BMW 두 자동차 브랜드의 신모델 영상 광고를 비슷한 시기에 봤습니다. 둘 다 다른 이유로 본전 생각이 나는 광고였는데요. 어쩌면 여러분은 아무렇지도 않게, 심지어 좋은 인상으로 봤을 수도 있는 이 광고들이 광고주도 아닌 저는 왜 그렇게 돈이 아까웠을까요?</p>
<p class="p1"><br></p>
<p class="p1"><span>열여섯 번째 W.LETTER는 이제 달라진 시대에 광고는 무엇이 중요할까에 대해서 이야기합니다.</span></p></td></tr></tbody></table></div></div></td></tr></tbody></table></td></tr></tbody></table></div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;background:#F7F3F0;line-height:1.7;border-width:1px;font-size:14px;border:1px solid #999999;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><div class="stb-left-cell" style="max-width:628px;width:100%!important;margin:0;vertical-align:top;border-collapse:collapse;box-sizing:border-box;font-size:unset;mso-table-lspace:0pt;mso-table-rspace:0pt;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;display:inline-block;"><div class="stb-image-box" style="text-align:justify;margin:0px;width:100%;box-sizing:border-box;clear:both;;"><table border="0" cellpadding="0" cellspacing="0" style="width:100%;" aling="center"><tbody><tr><td style="padding:15px 15px 15px 15px;padding-bottom:0;;text-align:justify;font-size:0;border:0;line-height:0;width:100%;box-sizing:border-box;"><a href="https://andrewwyeth.co/본전-생각이-나는-광고들/" target="_blank" style="text-decoration: none; color: rgb(0, 0, 255); font-weight: normal;"><img src="https://img.stibee.com/90047_1692767624.jpg" style="width:596px;display:inline;vertical-align:bottom;text-align:justify;max-width:100%;height:auto;border:0;" width="596" class="stb-justify"></a></td></tr></tbody></table></div><div class="stb-cta-box" style="clear:both;;"><table border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="padding:15px 15px 15px 15px;padding-top:20px;border:0;width:100%;text-align:center;"><table class="stb-cell-wrap-cta" border="0" cellpadding="0" cellspacing="0" align="center" style="margin:0 auto;color:#ffffff;mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:separate!important;table-layout:fixed;background:#F6A72E;background-color:#F6A72E;border-radius:500px;border-width:1px;border-style:solid;border-color:#F6A72E;border:1px solid #F6A72E;mso-line-height-rule:exactly;line-height:1;"><tbody><tr><td style="background:#F6A72E;background-color:#F6A72E;border-radius:500px;text-align:center;padding:0;" valign="top" align="center"><a href="https://andrewwyeth.co/본전-생각이-나는-광고들/" style="font-size:14px;display:inline-block;color:#ffffff;text-decoration:none;outline:0px;font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;text-align:center;padding:17px 20px;box-sizing:border-box;vertical-align:top;mso-line-height-rule:exactly;line-height:1;" target="_blank">열어 놓고 언제든 읽어 보세요.</a></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation"><tbody><tr></tr></tbody></table></td></tr></tbody></table></div></div></td></tr></tbody></table></td></tr></tbody></table></div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;background:none;line-height:1.7;border-width:0px;border: 0px;font-size:14px;border:0;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><table class="stb-cell" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="stb-text-box" style="height: 20px"></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;line-height:1.7;border-width:0px;border: 0px;font-size:14px;border:0;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><table border="0" cellpadding="0" cellspacing="0" style="mso-table-lspace: 0pt; mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" align="left" width="100%">  <tbody><tr>    <td style="padding:15px 15px 15px 15px;;border:0;">      <table class="stb-partition" style="width:100%;height: 0;background: none;padding: 0px;border-top-width:1px;border-top-style:solid;border-top-color:#999999;margin:0 0;border-collapse:separate;"></table>    </td>  </tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;line-height:1.7;border-width:0px;border: 0px;font-size:14px;border:0;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><div class="stb-left-cell" style="max-width:630px;width:100%!important;margin:0;vertical-align:top;border-collapse:collapse;box-sizing:border-box;font-size:unset;mso-table-lspace:0pt;mso-table-rspace:0pt;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;display:inline-block;"><div class="stb-image-box" style="text-align:center;margin:0px;width:100%;box-sizing:border-box;clear:both;;"><table border="0" cellpadding="0" cellspacing="0" style="width:100%;" aling="center"><tbody><tr><td style="padding:15px 15px 15px 15px;;text-align:center;font-size:0;border:0;line-height:0;width:100%;box-sizing:border-box;"><a href="https://andrewwyeth.co/" target="_blank" style="text-decoration: none; color: rgb(0, 0, 255); font-weight: normal;"><img src="https://img.stibee.com/90047_1685597532.png" style="width:248px;display:inline;vertical-align:bottom;text-align:center;max-width:100%;height:auto;border:0;" width="248" class="stb-center"></a></td></tr></tbody></table></div></div></td></tr></tbody></table></td></tr></tbody></table></div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;line-height:1.7;border-width:0px;border: 0px;font-size:14px;border:0;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><table class="stb-cell" border="0" cellpadding="0" cellspacing="0" style="max-width:630px;width:100%!important;margin:0;vertical-align:top;border-collapse:collapse;box-sizing:border-box;font-size:unset;mso-table-lspace:0pt;mso-table-rspace:0pt;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;" align="left" width="100%"><tbody><tr><td class="stb-text-box" style="padding:0 0;text-align:center;margin:0px;;line-height:1.7;word-break:break-word;font-size:12px;font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif!important;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;color:#747579;border:0;"><table border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="padding:15px 15px 15px 15px;font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif!important;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;line-height:1.7;word-break:break-word;border:0;width:100%;text-align:center;"><div><span style="color: #747579; font-size: 12px;">wyethofficial.aw@gmail.com</span><br><br><a href="" style="text-decoration: underline; color: rgb(96, 96, 96); font-size: 12px; font-weight: normal;" class="stb-underline" target="_blank">수신거부</a>&nbsp;<a href="" style="text-decoration: underline; color: rgb(96, 96, 96); font-size: 12px; font-weight: normal;" class="stb-underline" target="_blank">Unsubscribe</a></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div></td></tr></tbody></table></div></body></html>
		</div>
	</div>
	
</body>
</html>

W.LETTER - 브랜드가 본질에 충실하면 생기는 일

W.LETTER - 프리미엄 서브 브랜드를 내는 시점

W.LETTER - 뭔가 본전 생각이 나는 광고들

브랜드를 새로 짓는 일을 도와주는 브랜드 컨설팅 랩, 앤드류와이어스의 뉴스레터입니다.
당신과 함께 브랜드를 혁신하고, 세상에 선보이고, 성장시켜 나갈 방법을 모색합니다.

리브랜딩이 필요한 브랜드 담당자에게 보내는 컨설턴트의 편지

homepage2

브랜드를 새로 짓는 일을 도와주는 콘텐츠브랜딩 랩, Andrew Wyeth(앤드류 와이어스) https://andrewwyeth.co 의 뉴스레터입니다.
당신과 함께 브랜드를 혁신하고, 세상에 선보이고, 성장시켜 나갈 방법을 모색합니다.

구독 신청 후 혹시 웰컴 메일을 받아보시지 못 했다면 스팸이나 프로모션 등 다른 편지함을 확인해주세요. 주소록에 wyethofficial.aw@gmail.com 을 추가해두시면 편리합니다.

W. LETTER를 구독하고 이메일로 받아보세요

W. LETTER