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color: rgb(116, 117, 121);">이 메일이 잘 안보이시나요?</a></span></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;line-height:1.7;border-width:0px;border: 0px;font-size:14px;border:0;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><div class="stb-left-cell" style="max-width:630px;width:100%!important;margin:0;vertical-align:top;border-collapse:collapse;box-sizing:border-box;font-size:unset;mso-table-lspace:0pt;mso-table-rspace:0pt;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;display:inline-block;"><div class="stb-image-box" style="text-align:justify;margin:0px;width:100%;box-sizing:border-box;clear:both;;"><table border="0" cellpadding="0" cellspacing="0" style="width:100%;" aling="center"><tbody><tr><td style="padding:15px 15px 15px 15px;;text-align:justify;font-size:0;border:0;line-height:0;width:100%;box-sizing:border-box;"><img src="https://img.stibee.com/90047_1685595984.jpg" style="width:100%;display:inline;vertical-align:bottom;text-align:justify;max-width:100%;height:auto;border:0;" width="600" class="stb-justify"></td></tr></tbody></table></div></div></td></tr></tbody></table></td></tr></tbody></table></div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;line-height:1.7;border-width:0px;border: 0px;font-size:14px;border:0;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><table border="0" cellpadding="0" cellspacing="0" style="mso-table-lspace: 0pt; 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W.LETTER의 김해경입니다.</p>
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<p>많은 브랜드가 라이프스타일의 이름 하에 제품의 카테고리를 변경하거나 확장하고, 레트로 디자인으로 어떻게든 밀레니얼과 Z세대들의 눈을 사로잡아 보려고 합니다. 실제로 그렇게 활로가 열리기도 합니다만 그 다음은요? 그 다음은 어떻게 해야 하나요?</p>
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<p class="p1"><span>열일곱 번째 W.LETTER는 브랜드가 그 본질을 잃지 않고 변신하는 방법에 대해 이야기합니다.</span></p></td></tr></tbody></table></div></div></td></tr></tbody></table></td></tr></tbody></table></div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;background:#F7F3F0;line-height:1.7;border-width:1px;font-size:14px;border:1px solid #999999;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><div class="stb-left-cell" style="max-width:628px;width:100%!important;margin:0;vertical-align:top;border-collapse:collapse;box-sizing:border-box;font-size:unset;mso-table-lspace:0pt;mso-table-rspace:0pt;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;display:inline-block;"><div class="stb-image-box" style="text-align:justify;margin:0px;width:100%;box-sizing:border-box;clear:both;;"><table border="0" cellpadding="0" cellspacing="0" style="width:100%;" aling="center"><tbody><tr><td style="padding:15px 15px 15px 15px;padding-bottom:0;;text-align:justify;font-size:0;border:0;line-height:0;width:100%;box-sizing:border-box;"><a href="https://andrewwyeth.co/브랜드가-본질에-충실하면-생기는-일/" target="_blank" style="text-decoration: none; color: rgb(0, 0, 255); font-weight: normal;"><img src="https://img.stibee.com/90047_1693372391.jpg" style="width:596px;display:inline;vertical-align:bottom;text-align:justify;max-width:100%;height:auto;border:0;" width="596" class="stb-justify"></a></td></tr></tbody></table></div><div class="stb-cta-box" style="clear:both;;"><table border="0" cellpadding="0" cellspacing="0" style="width:100%;"><tbody><tr><td style="padding:15px 15px 15px 15px;padding-top:20px;border:0;width:100%;text-align:center;"><table class="stb-cell-wrap-cta" border="0" cellpadding="0" cellspacing="0" align="center" style="margin:0 auto;color:#ffffff;mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:separate!important;table-layout:fixed;background:#F6A72E;background-color:#F6A72E;border-radius:500px;border-width:1px;border-style:solid;border-color:#F6A72E;border:1px solid #F6A72E;mso-line-height-rule:exactly;line-height:1;"><tbody><tr><td style="background:#F6A72E;background-color:#F6A72E;border-radius:500px;text-align:center;padding:0;" valign="top" align="center"><a href="https://andrewwyeth.co/브랜드가-본질에-충실하면-생기는-일/" style="font-size:14px;display:inline-block;color:#ffffff;text-decoration:none;outline:0px;font-family:AppleSDGothic, apple sd gothic neo, noto sans korean, noto sans korean regular, noto sans cjk kr, noto sans cjk, nanum gothic, malgun gothic, dotum, arial, helvetica, MS Gothic, sans-serif;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;text-align:center;padding:17px 20px;box-sizing:border-box;vertical-align:top;mso-line-height-rule:exactly;line-height:1;" target="_blank">열어 놓고 언제든 읽어 보세요.</a></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" role="presentation"><tbody><tr></tr></tbody></table></td></tr></tbody></table></div></div></td></tr></tbody></table></td></tr></tbody></table></div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;background:none;line-height:1.7;border-width:0px;border: 0px;font-size:14px;border:0;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><table class="stb-cell" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td class="stb-text-box" style="height: 20px"></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div><div class="stb-block-outer"><table class="stb-block stb-cols-1" border="0" cellpadding="0" cellspacing="0" style="overflow:hidden;margin:0px auto;padding:0px;width:100%;max-width:630px;clear:both;line-height:1.7;border-width:0px;border: 0px;font-size:14px;border:0;box-sizing:border-box;" width="100%"><tbody><tr><td><table class="stb-cell-wrap" border="0" cellpadding="0" cellspacing="0" width="100%"><tbody><tr><td style="text-align:center;font-size:0;"><table border="0" cellpadding="0" cellspacing="0" style="mso-table-lspace: 0pt; 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W.LETTER - 팝업스토어, 이제 다시 생각해 볼 때.

W.LETTER - 뭔가 본전 생각이 나는 광고들

W.LETTER - 브랜드가 본질에 충실하면 생기는 일

브랜드를 새로 짓는 일을 도와주는 브랜드 컨설팅 랩, 앤드류와이어스의 뉴스레터입니다.
당신과 함께 브랜드를 혁신하고, 세상에 선보이고, 성장시켜 나갈 방법을 모색합니다.

리브랜딩이 필요한 브랜드 담당자에게 보내는 컨설턴트의 편지

homepage2

브랜드를 새로 짓는 일을 도와주는 콘텐츠브랜딩 랩, Andrew Wyeth(앤드류 와이어스) https://andrewwyeth.co 의 뉴스레터입니다.
당신과 함께 브랜드를 혁신하고, 세상에 선보이고, 성장시켜 나갈 방법을 모색합니다.

구독 신청 후 혹시 웰컴 메일을 받아보시지 못 했다면 스팸이나 프로모션 등 다른 편지함을 확인해주세요. 주소록에 wyethofficial.aw@gmail.com 을 추가해두시면 편리합니다.

W. LETTER를 구독하고 이메일로 받아보세요

W. LETTER